Innovation funding myths exploded

Report Title: Innovation funding myths exploded

Published: 01/09/11

Author : David Connell

This Podcast forms part of a series produced for Cambridge Judge Business School

Recent Research explodes three major myths that have underpinned innovation policy thinking in the UK and elsewhere for decades and identifies the importance of ‘lead customers’ in the innovation process. Centre for Business Research Senior Research Associate David Connell explains why the American Small Business Innovation Research (SBIR) programme is the model to follow.

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